Writing Samples
Discover Cashback Checking Media Relations Briefing Book
The request: To create a traditional communications plan driving awareness for Discover Cashback Checking to the millennial audience (18-34 year olds), leading to new account openings, while further extending the Discover brand beyond credit cards.
The following briefing book includes all necessary elements of a media relations strategy: goals, objectives, pitch lists, journalists dossiers, Q&A guidelines, metrics, pitch samples & an analysis of coverage.
Course: Media Relations
Let Go & Lead: Profile Piece on Top Communications Leader, Necole Merritt
This project by Gagen MacDonald has one vision: To bring together a diverse community and share perspectives on what it means to lead in today’s ever changing world—a world where leaders feel less and less in control.
Following is a profile piece on one of the communications industry's top leaders, Necole Merritt, Chief Communications & Marketing Strategist of Entergy Services, Inc.
Course: Leadership
A Deeper Look into the True Meaning of CSR
Corporate social responsibility (CSR) is a term that describes a corporation’s actions and initiatives to assess and take responsibility for its effects on environmental and social well-being. Although CSR is not a new concept, it is one that has gained more importance with businesses and consumers in recent years. CSR keeps companies accountable for corporate actions and can help encourage positive impacts on the environment and stakeholders including consumers, employees, investors and communities. Although many corporations have differing opinions, the communications industry recognizes two main perspectives: shareholder theory and stakeholder theory.
The following research paper analyzes these two theories, identifies my viewpoint of CSR and provides further explanation backing up my outlook on this subject.
Course: Corporate Communications
